Reports, Thought Pieces and Whitepapers:

to market, to inform, to persuade, to challenge,
because someone has to cut through the jargon and write to be understood…
for issues, for investigations, for corporations, for non-profits 


True visionaries look to the unknown to expand their legacies and then temper their quest with wisdom, experience and instinct. Worries about possible dilution of their brand plague leaders of companies both big and small. That said, the compulsion to test the strength of their vision on the largest possible battleground is undeniable to most.
When the economy began its descent, however, these growth-through-innovation organizations lost their footing, withdrawing funding and support from the same functions that had delivered next-generation growth. “Protect today” rather than “create for the future” became the leadership mantra. In many cases, the new, more conservative approach meant that organizations failed to capitalize on emerging markets and growth opportunities.
Designers – even the most brilliant, celebrated and charismatic designers – may come and go, but the brand (especially if it is a world-famous, iconic luxury brand) is what remains.
The Super-Consumer is super-mobile. Ubiquitous, affordable, easily accessible technology is making Super-Consumers out of us all… “Wireless Woman” does her shopping via laptop at the local coffee shop, and “Mobile Man” researches products on his Blackberry standing behind you in line. They are the superheroes of this new age of retail.
When industry leaders come together around a specific topic, the results are certain to be illuminating, entertaining and astute. At the 2007 WWD/DNR Retail/Apparel CEO Summit, held October 30-31 in New York City, the topic was Reinvention, and the CEOs who spoke shared their perspectives on the state of the industry and their place within it. What emerged from their combined 360 minutes at the podium was, in true Summit style, not so much a consensus but a rich array of extraordinary insights. We invite you to mine their collective wisdom for ideas that can guide your own company’s future.