Caitlin Cusack

writer : editor : content creator

I am a creative strategist.

LET ME PUT THE POWER OF words TO WORK.

I love words. I love the power words can wield and the pictures words can paint. I am always in awe of the perfectly turned phrase and the well-polished remark. I have been fortunate to work on a wide variety of projects, for both commercial and non-profit clients.

My background includes work in management consulting, government and politics; freelancing happened when I opted out of the formal workplace to stay home with my children. The exposure I have had to many different industries, while consulting and in my freelance work, has given me a broad perspective and a depth of experience that I am happy to share with my clients. Politics was my first love, and the wonk in me always enjoys a substantive policy project. But I love to tell all kinds of stories, and I believe my almost-unbridled curiosity about the world and insatiable need to consume all sorts of media provide ample sources of inspiration and color for my writing.

You never know what will inspire your next creative direction. Let me take your vision and craft a powerful message.

Contact

Name

First Name

Last Name

Email Address

Phone

Project Description

“I feel that the key to creating successful campaign tools — whether the campaign is for a product, service, organization or office — is understanding your target audience, and knowing which story to tell.”

I love to tell all kinds of stories.

I have drafted speeches for dignitaries and taglines for consumer products; my video scripts have promoted everything from the world’s most famous Christmas tree to the world’s most prestigious crystals. My range is expansive, and I have been known to churn out business plans, policy papers and press releases when asked. For those projects that require more of a guide than a ghost, I also tutor writing and English Language Arts students.

Here is a selection of my work. And here are some more additions.

Audio and Video Scripts and Screenplays:

to celebrate, to demonstrate, to promote, to thrill, because it could go viral… for events, for spectacles, for launches, for introductions

read more

Speeches and Biographies:

to honor, to inform, to implore, to entertain, because you were asked to tell their story…for causes, for ceremonies, for event programs, for commencements, for memorials

to educate, to demonstrate, to publicize, to attract, because you must… for first impressions, for lasting impact, for global reach, for local color

to market, to inform, to persuade, to challenge, because someone has to cut through the jargon and write to be understood… for issues, for investigations, for corporations, for non-profits

read more

I take great satisfaction in a job well done, but praise is always nice, too.

Compliments Collection

“I have never met anyone else who could spin a phrase or edit a paragraph in a way to make a point succinctly and interesting every time. Her brain is like no other – she’s smart, well-read, and has an insane memory – so much fodder in there to pull from….She is truly one of a kind.”
—small business owner, Westchester, NY

“I’ve had the pleasure of knowing Caitlin personally for nearly twenty years and have hired her as a consultant regularly for the last 5 years. Caitlin is the copy writer you wish you had on staff permanently. She's hard working, intuitive about a client's needs, a master at word-smithing and has a sense of humor to boot. I have writer's envy every time I read her work. She has a genuine gift and is a joy to collaborate with.”
—CEO, NYC cultural institution

“Caitlin is a creative and strategic thought partner. She is an excellent writer and always our top choice for script development and writing for corporate videos and film projects. She has collaborated with us on our highest-profile projects, and the results have always been the best possible expression of the client’s vision.”
—president, digital media production company

“Caitlin scripted a video for a political event honoring local heroes, and the event was a huge success, thanks in no small part to her. Her words had a tremendous impact on the 550 guests who were in attendance, including an endless list of dignitaries. People were truly moved by the video, and the seamless narrative that she created from beginning to end helped us build on the momentum of our fundraising group and the national campaign.”
—Statewide political fundraiser, NYC

“I am not sure where I would be without Caitlin, my whole life, literally, since I was 5….She has made me sound smarter than I ever thought possible with her editing and creative spins on whatever I was working on, from my first job in finance to my career in marketing in management consulting to my many solo creative ventures…She has positioned, repositioned, branded, edited, and expounded in every perfect way imaginable.”
—former marketing director, NYC management consulting firm

“Caitlin wrote the script for a radio spot we bought to promote our non-profit waterfront center. We are a small organization with a multipronged mission and had decided for the first time to boost our brand through a carefully targeted and short radio spot. Caitlin wrote a brief and descriptive piece that had authenticity and a creative hook. Caitlin is a quick study and is responsive to client needs.”
—director, Massachusetts non-profit organization

Let’s collaborate and create content that engages and informs, messages that inspire and materials people will actually want to read.

Name

First Name

Last Name

Email Address

Subject

Project Description